OUR STORY

Taking innovation to the streets, New Zealand based brand ICON AUCKLAND also has permeated its way through the streetwear industry in just few short Months since its conception in 2024.

Our mission is to redefine the shopping experience by providing our consumers with a stress-free journey into the world of fashion.

We strive to create an environment where choices are effortless, on-trend, and characterized by the highest quality.

Through our commitment to simplicity and excellence, we aim to offer a curated selection of timeless pieces that transcend trends and enable individuals to express their unique style effortlessly.

We envision a world where our brand is synonymous with simplicity, quality over quantity, and an unwavering commitment to timeless style.

Follow our page for more exciting updates as we continue to redefine the industry @Icon Auckland

Established in 2024, ICON. AUCKLAND is all about standing out from the crowd and staying unique. In just a few years, the Auckland-based label is now part of the New Zealand capital’s burgeoning streetwear scene and a leading global destination for the latest menswear & Womens.

FROM CONCEPT TO CREATION

James, the visionary founder of ICON. AUCKLAND started the brand with a passion for creating timeless, high-quality, and perfectly fitting trousers for men. Joined by his wife, who brought her own unique insights and expertise, they became the driving force behind ICON. AUCKLAND.

What began as a quest to design the perfect pair of trousers has evolved into a global menswear brand. Today, ICON. AUCKLAND offers a comprehensive range of sophisticated, versatile garments that redefine contemporary fashion. With their unwavering commitment to excellence, James continue to inspire confidence and individuality in men & women worldwide, establishing ICON. AUCKLAND as a symbol of style, quality, and innovation.